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Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Author
Best, Roger J.
Published
Boston : Pearson, c2013.
Call Number
658.8 B561M 2013
Location
Songkhla
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Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor.
Author
Feinberg, Fred M.
Published
Australia : Cengage Learning, c2013.
Call Number
658.83 F299M 2013
Location
Songkhla
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Customer-oriented marketing strategy : theory and practice / Tevfik Dalgic and Tulay Yeniceri.
Author
Dalgic, Tevfik.
Published
New York : Business Expert, c2013.
Call Number
658.812 D142C 2013
Location
Songkhla
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